Running a successful arbitrage business depends entirely on quality traffic. If users bounce fast, your ad revenue (RPM) tanks, and you lose money. This tool turns four key metrics from your analytics into a single quality score. It tells you instantly if your traffic is good enough to generate profit.

🚦 Traffic Quality Checker: Is Your Audience Paying Off?

Step 1: Find Your Four Key Metrics

You need four numbers from your analytics. Input them directly into the fields:

1. Bounce Rate (%): The percentage of visitors who leave after viewing only one page. Lower numbers mean better engagement.
   • Goal: Below 60%.
2. Average Session Duration (seconds): How long users spend on your site. Longer time means more ad exposure.
   • Goal: Over 60 seconds.
3. Average Scroll Depth (%): How far down the page users actually scroll. This confirms they read the content, not just the top headline.
   • Goal: Above 50%.
4. Pages Per Session: The average number of pages a user visits before leaving. More pages equal more revenue opportunity.
   • Goal: $1.5 or higher.

Step 2: Run the Check and See the Score

Click “Check Traffic Quality.” The tool gives you an immediate result:

• Overall Quality Score (0-100): This is your final grade. A score above 70 means you have strong, profitable traffic. Below 50 means you have junk traffic that will kill your margins.
• Metric Breakdown: The colored bars show you exactly which metrics are strong (green) and which are weak (red). Use this to pinpoint your problem area. For example, a low scroll score means your ad placements might be showing but the content itself is failing to hold attention.

Step 3: Read the Verdict and Take Action

Look at the final two sections for strategic advice:

• What This Means (Analysis): The tool provides specific, actionable advice based on your weak scores. If your session duration is low, the analysis tells you to improve internal linking. This section is your optimization to-do list.
• Arbitrage Viability (Verdict): This is the ultimate call: Green Light, Yellow Light, or Red Light.
  • Green Light: Your traffic is profitable; scale up your current campaigns.
  • Yellow Light: Your margins are thin. You can run campaigns but must optimize your landing pages immediately.

Red Light: Stop spending money now. Your traffic quality is too low to support arbitrage. You must fix your traffic source or your site before running ads again.