Traffic Buffer ROI Calculator
You’re running paid traffic to an ad-monetized site, but there’s a problem: direct linking (sending users straight from the ad to your money page) is a one-way ticket to a permanent ban. It’s like speeding past a cop every single day.
The solution is a Traffic Buffer Page. This calculator proves that the small profit hit from using a buffer is absolutely worth the long-term protection it offers. It helps you find the sweet spot between risk and reward.
Traffic Buffer ROI Calculator
Compare direct linking vs buffer page strategy
Buffer Page Settings
% who click through to monetized page
% who leave without clicking
Direct Linking
With Traffic Buffer
Comparison Analysis
Monthly Impact
$0.00
Yearly Impact
$0.00
Buffer Efficiency
0%
Risk vs Reward Analysis
| Factor | Direct Link | Buffer Page |
|---|---|---|
| AdSense Ban Risk | High | Low |
| Traffic Quality Score | Poor | Good |
| Account Longevity | Weeks | Years |
| Setup Complexity | Easy | Moderate |
How to Build an Effective Buffer
Create Landing Page
Build a simple page that previews your content with a “Read More” or “Continue” button
Match Ad Expectations
Your buffer content should match what the ad promised so users click through
Fast Load Time
Under 2 seconds load time crucial – use minimal design, optimized images
No Ads on Buffer
Keep buffer page clean – only monetize the final destination page
Clear CTA Button
Prominent “Continue Reading” or “See Full Article” button that goes to monetized page
Recommendation
Buffer Page ROI: Stop Gambling Your AdSense Account
Step 1: Input Your Core Numbers
We start with the facts of your current traffic campaign. Get these straight from your ad platform and analytics.
- Daily Ad Clicks: The total number of users you pay for daily. Example: 1,000.
- CPC (Cost Per Click): How much you pay the traffic source for each click. Example: $0.50.
- RPM (Monetized Page): Your Revenue Per Mille (1,000 pageviews) on the page where the ads run. This is the earning power of your money page. Example: $15.00.
- Currency: Select your currency.
Step 2: Define the Buffer’s Performance
The buffer page is the middle step: a simple, non-monetized page that filters out bad traffic before it hits your ads. The calculator needs to know how well this filter works.
- Buffer Click-Through Rate (%): This is the percentage of users who land on the buffer page and click the “Continue” button to reach the final monetized page. This is the key metric you can optimize. Example: 60%.
- Buffer Bounce Rate (%): The percentage of users who leave the buffer page entirely without clicking through. The better your buffer, the lower this number will be. Example: 40%.
Step 3: Hit “Compare Strategies” and Read the Results
Click the blue Compare Strategies button. The tool immediately shows you two scenarios side by side: Direct Linking and With Traffic Buffer.
- Daily Cost: This should be identical for both strategies: it’s the cost of buying the initial traffic.
- Daily Revenue: In the Direct Linking column, revenue is high because 100% of the traffic hits the money page. In the Buffer column, revenue is lower because only the traffic that clicked through (Buffer CTR) reaches the money page.
- Daily Profit: Revenue minus Cost. This number shows your immediate cash gain.
- Ban Risk Score: This is the ironclad verdict: Direct Linking is always High risk, while the Buffer Page is Low risk. This is the difference between a few weeks of revenue and years of stable income.
Step 4: Check the Verdict and Take Action
The final section gives you the bottom line and a clear action plan.
- Profit Difference: This shows the daily amount of profit you are “giving up” to protect your account. Example: Losing $5 daily profit.
- Monthly/Yearly Impact: It takes that small daily difference and shows you the scale of that loss over time, giving you context.
- Recommendation: This is the final, practical advice. If the buffer is working well enough (close to your direct profit), the calculator tells you “Use the buffer” because account stability is invaluable. If the buffer’s click-through rate is too low, the tool warns you to “Optimize your buffer CTR to 70%+” before running more traffic.