You built a site. You got AdSense. Now, let’s talk about the real fear: the dreaded policy violation email. It’s not just an email; it’s a direct hit to your bank account.

This calculator, the Policy Violation Impact Calculator, doesn’t just guess. It shows you the hard cash loss before it even happens, turning your panic into a practical action plan. Think of it as a financial bulletproof vest.

Stop Losing Money: Your AdSense Policy Violation Impact Guide

Step 1: The Basics (Input Fields) 

This section needs your current site’s financial snapshot. Be honest; the calculator only works with your real numbers.

• Violation Type: This is the big one. Select the specific flavor of penalty you are worried about, like “Ad Serving Limit” or a “Full Account Suspension.” This selection defines the severity and duration of the projected loss.
• Current Daily Revenue: How much do you earn per day? Example: $150.
• Monthly Revenue: Your total estimated monthly earnings. Example: $4,500.
• Number of Sites/Accounts Affected: If one policy mistake hits all your sites, enter the total number here.
• Time to Rebuild (months): If you get banned, how long will it take to start a new, compliant site that reaches your current income level? A tough question, but crucial for the Opportunity Cost calculation. Example: 3 months.
• Outstanding Balance (Unpaid): How much revenue is sitting in your AdSense account waiting for the next payout? This is the cash you risk losing entirely. Example: $250.
• Currency: Select your local currency to keep the numbers real.

Step 2: Hit “Calculate Impact” 

Once you enter your numbers, smash that Calculate Impact button. The lower half of the screen will immediately populate with the terrifying, but necessary, breakdown.

Step 3: Understand Your Losses (The Results) 

The result area breaks down the full financial damage. The Total Financial Impact number is the wake-up call; it shows your total projected loss.

• Lost Revenue (Direct): This is the income you lose during the penalty period (e.g., 30 days of no ads).
• Unpaid Balance (Withheld): This is the outstanding balance you lose because of the violation, which Google often withholds, especially for severe cases like Invalid Clicks.
• Opportunity Cost: This is the money you would have earned while building a new site after a critical penalty. It’s the time you spend earning zero while trying to recover. This is the hidden killer.
• Recovery Timeline: The projected number of days until the penalty is lifted, based on your selected violation.

Step 4: Follow the Plan (Actionable Advice) 

This is the most valuable part. The calculator provides immediate, practical advice based on the violation you chose:

1. Prevention Strategy: Use these tips now to avoid the violation entirely. If you selected “Ad Placement,” it tells you things like “Test on mobile” because that is where most people mess up their layout.
2. If It Happens: Action Plan: This is your emergency guide. It gives you the clear, numbered steps to take right after receiving the violation notice. For a “Policy Strike,” it tells you to “Fix the violation within 72 hours” and “Request review.”

Bottom Line: Protect Your Income 

Use this tool to see the cost of a single mistake. Knowing the potential Catastrophic Financial Loss of a Permanent Account Ban makes you check your site policies twice. It shows that spending one hour on a compliance review is worth thousands of dollars in prevention.