Managing multiple websites feels like juggling chainsaws: one wrong move and everything goes sideways. This tool is your secret weapon, turning guesswork into a clean, profitable action plan. It highlights your winners, flags your losers, and tells you where to put your next dollar. Let’s make that money.

Step 1: Add Your Sites and Key Data 

Click + Add Site for every property you own. Fill in these critical fields honestly for each one:

• Site Name: The domain (e.g., mysite.com).
• Daily Traffic: The average daily page views your site receives. The calculator automatically turns this into monthly traffic (Daily Traffic x 30).
• RPM: Revenue Per 1000 page views. This shows how much money you make from every 1,000 visitors.
• Monthly Traffic Cost: The total monthly cost to run this site: hosting, plugins, content, link building, and maintenance.
• Risk Level: Rate the site’s overall risk:
  • Low: Safe, compliant, strong foundation.
  • Medium: Some minor issues, maybe a content audit is needed.
  • High: Heavily reliant on risky tactics or facing compliance problems.
• Age (months): How long the site has been live.

Step 2: Analyze the Results: Winners and Losers 

Hit Analyze Portfolio to get the hard numbers. The tool calculates the Monthly Profit (Revenue minus Cost) and the ROI (Return on Investment) for every site.

• Portfolio Overview Table: This table ranks your sites by profitability.
  • Look at the Monthly Profit column: Green numbers are good, red numbers are a problem.
  • Check the Status column: Excellent means scale that site immediately. Losing means you need to fix it or kill it.
• Top Performers: These are your cash cows. You should funnel more resources, content, and links into these sites. They prove your strategy works.
• Underperformers: This section shows which sites are dragging your overall numbers down. You must decide: spend money to fix the ROI, or cut the dead weight and reallocate that budget to a winner. (Exactly! No point keeping a slow site that bleeds cash.)

Step 3: Implement the Recommendations 

Scroll down for the strategic plan. This is where the tool acts like your CFO, giving direct, actionable advice:

• Budget Allocation Recommendations: It tells you exactly where to increase spending (on the high-ROI sites) and where to cut costs (on the losing sites). If your portfolio is too high-risk, it warns you to clean up compliance issues before Google gets mad.
• Portfolio Strategy: This gives you a one-sentence summary of your overall financial health, whether you need to Keep scaling winners or restructure aggressively.

Use this data to focus your efforts. Dump the losers, protect the sites at risk, and put cash behind the undeniable winners.