You use multiple ad networks because one size never fits all. But what is the best split? This calculator helps you stop manually blending numbers in a spreadsheet. It calculates your overall effective RPM and daily revenue when you split your traffic among different networks. This shows you exactly how much money you leave on the table with a bad traffic split.

💰 Ad Mix Mastery: Find Your Highest RPM Blend

Step 1: Input Your Core Numbers

Start with the site-wide data:

1. Daily Impressions: Enter the total number of page views you get every day. Be accurate here; this is the base for all calculations.
2. Currency: Select the currency you use for reporting.

Step 2: Define Each Ad Network’s Contribution

For each ad network you currently use or are testing, you must input two key metrics:

• Check the Box: First, check the box next to the network to include it in the calculation.
• RPM: Enter the Revenue Per Mille (revenue per 1000 impressions) that this specific network gives you. This is the RPM you see in their dashboard.
• % of Impressions: Enter the percentage of your total daily traffic that goes to this network. Important: The sum of all active percentages must be 100%.

Once your numbers are in and the percentages equal 100%, click “Calculate Best Mix.”

Step 3: Analyze the Revenue Breakdown

The results show you the power of your current setup:

• Blended RPM: This is the single, effective RPM for your entire site. This number is what truly matters, as it factors in all your different networks.
• Daily Revenue: The total money you make daily with the current setup.
• Network Breakdown: The table sorts the networks by revenue. It shows you which network, even if allocated less traffic, contributes the most to your total earnings.

Step 4: Act on the Advice

The final sections give you a game plan:

• Optimization Tips: These insights point out flaws, for example, if a network with a high RPM has too small a traffic share. It tells you to increase the percentage for high performers or drop low-earning networks.

Recommendation: This summarizes your overall financial health. If your Blended RPM is low, the recommendation is blunt: you need better networks or a better strategy. If it is strong, it encourages you to maintain the current successful mix. Use this information to immediately reallocate traffic for higher profits.