You know that feeling when you’re buying traffic, but some countries are eating your budget while others are printing cash? It’s like having a restaurant where one table buys filet mignon and another just sips water.

This tool is your profit blueprint. It uses real metrics to tell you exactly how to rebalance your budget across different countries for maximum profit. No more guessing.

Geo Mix Optimizer: Stop Leaving Money on the Table

Step 1: Set Your Global Inputs 

Start with the big picture:

• Total Daily Budget: Enter the full amount you spend on traffic every day (e.g., $500).
• Currency: Select your currency so the profit numbers make sense.

Step 2: Input Country Performance Data 

This is the core step. You must get these numbers from your analytics and ad platform reports for each country you are currently targeting. Use the + Add Country button to add as many as you need.

• Country Name: Simple, the name of the geo (e.g., United States).
• Current Budget %: The percentage of your total budget currently going to this country. Make sure all countries total 100%.
• CPC (Cost Per Click): How much you pay for one click in this country.
• RPM (Revenue Per Mille): The revenue you earn per 1,000 impressions in this country. (This is the money-maker metric, so check it closely).
• CTR % (Click-Through Rate): The percentage of people who click your ads relative to impressions.
• Traffic Quality: Your assessment of the traffic. High quality traffic, for example, is usually more engaged and generates better returns. This adds a crucial human layer to the calculation.

Step 3: Run the Optimization 

Click Optimize Mix. The calculator instantly runs a profit analysis using this formula: it finds the highest Return on Investment (ROI) combined with your Traffic Quality rating.

You will see three key results at the top:

• Optimized Daily Profit: The potential profit you could make using the tool’s recommendations.
• Current Daily Profit: What you are currently making.
• Potential Gain: The extra money you stand to gain by making the changes. (Seeing this number, often significantly higher, is the “Aha!” moment).

Step 4: Implement the New Plan

Scroll down to the Recommended Budget Allocation table.

• New Budget & Recommended %: This is the action plan. It tells you exactly what percentage and dollar amount you should be spending in each country.
• Action: Look for 📈 Increase (where you’re getting great value and should scale) and 📉 Decrease (where your budget is being wasted).

Use the Scale These and Reduce These lists for a clear, focused view. The Implementation Plan gives you step-by-step guidance, like shifting budget gradually over a week, so you don’t break anything while improving your profit margin.