If you buy traffic from multiple countries, you know not all visitors are worth the same. Some countries make you bank; others just burn your ad spend. This tool maps out your true profit margin per country (GEO) so you can kill the losers and dump more cash into the winners. This is not about total revenue; this is about net profit.

🗺️ GEO Profitability Mapper: Stop Guessing, Start Scaling

Step 1: Input Your Metrics Per Country

Think of this as a quick way to clean up your spreadsheet chaos. Click “+ Add Country” for every GEO you want to analyze. For each one, you need four pieces of data:

1. Country Name: Name the GEO, for clarity.
2. Daily Impressions: The total number of ad impressions or page views you buy from this country each day.
3. CPM (Traffic Cost): Your cost per 1000 impressions. This is what you pay the traffic source.
4. RPM (Revenue): Your revenue per 1000 impressions. This is what the ad network pays you.

Make sure to select your Currency first. Repeat this process until all your key GEOs are entered, then click “Calculate Profitability.”

Step 2: Review the Ranking Table

The Profitability Ranking table instantly sorts your data. The core metric is Profit/1000, which is simply your RPM minus your CPM.

• Rank: Shows who the champion is (Rank #1 gets the 🏆).
• Profit/1000: The actual margin you make for every 1000 views. Green is great, red means trouble.
• Daily Profit: This tells you the real money you are making (or losing) from that country daily.

Check the summary boxes below for a quick overview: they spotlight your Best Country (where to scale) and your Worst Country (where to pause spend).

Step 3: Implement the Strategy

Look at the Optimization Recommendations and Strategy sections for actionable advice.

• Recommendations: This section calls out low-performing countries. If a GEO is barely profitable (Grade B or C), you need to decide: can you negotiate a better CPM, or should you just cut the traffic? If you see an ❌ next to a country, you are losing money there; stop spending on it immediately.
• Strategy: This gives you the final command based on your best margin. If your top GEO is strong, the strategy tells you to double down. If even your best GEO has thin margins, it warns you that your entire business model is too risky and needs better traffic quality or higher RPMs. Use this information to reallocate your budget for maximum profit.