You are spending money to make money, but are you winning the trade? This calculator is your quick P&L statement. It takes your daily ad spend and your site’s ad revenue rate (RPM) to instantly project your real daily and monthly profit. No more hoping your budget works; know exactly what your budget will return.

💰 Budget to Revenue Projector: Stop Guessing, Start Earning

Step 1: Input Your Core Campaign Data

Gather these three simple metrics from your ad platform and analytics tool:

1. Daily Ad Budget: The exact amount you spend daily, for instance, $500.
2. Traffic Source Pricing: Select how you buy traffic:
   • CPM (Cost Per 1000 Impressions): Enter the dollar amount you pay for every 1000 page views.
   • CPC (Cost Per Click): Enter the dollar amount you pay for every single click.
3. Expected RPM: This is what your website earns from ads per 1000 sessions, e.g., $15.00. Use your site’s actual average RPM for the most accurate prediction.

After filling in the fields, select your currency.

Step 2: Calculate and Review the Summary

Hit “Calculate Projection.” The results appear immediately, divided into three key cards:

• Daily Revenue: The total money your website is expected to make from the traffic you bought.
• Net Daily Profit: The most important number: Revenue minus your Daily Ad Budget. This shows your actual gain or loss. If this number is red or negative, you have a problem.
• Risk Rating: The tool rates your campaign as Low, Medium, or High Risk based on your profit margin. A tight profit means a higher risk of losing money if your RPM dips even slightly.

This summary gives you the emotional gut check right away: Are you making money or flushing cash?

Step 3: Analyze Monthly Growth and Verdict

The next sections provide the long-term view and final judgment:

• Traffic & Revenue Metrics: Look here for your predicted Daily Impressions and your Monthly Profit. Seeing the monthly number (daily profit times 30) is often the jolt you need to scale up a successful campaign. The ROI (Return on Investment) shows your profit percentage: anything over 0% is good, but 20%+ is where you want to live.
• Monthly Projection Table: This breaks down your spend, revenue, and profit week by week for a month. This visualization helps you plan cash flow.

Verdict: The tool provides a conversational, clear judgment on your campaign: it tells you if you are “Strong,” “Tight,” or “Losing Money.” Use this final tip to focus your strategy: either keep scaling or start fixing your RPM right now.