RPM (Revenue Per Mille or 1000 page views) is the single most important number for content creators. If you don’t know your potential RPM before you start writing, you’re just guessing. This calculator uses data on your topic and traffic source to predict how much money you can expect to make. No more wasted effort on low-paying niches.

🧠 RPM Predictor: Stop Writing Content Nobody Will Pay For

Step 1: Tell the Calculator What You’re Doing

You need to select two things that massively impact your ad revenue:

1. Content Category: Choose the closest niche for your content. Notice the difference: Finance & Money content pays way more than Quizzes because advertisers for financial services spend serious money.
2. Traffic Source: Where are the visitors coming from? Organic traffic usually earns a premium because the visitors are high-quality, but paid traffic (like Taboola or Native) often earns less.

Select your Currency, then hit “Predict RPM.”

Step 2: See Your Expected RPM Range

The tool gives you a clear Expected RPM Range (low, average, high). This is your predicted earning power per 1,000 page views.

• Average RPM: This is the most likely number. You should aim to cover your traffic costs with this figure and then make a profit.
• Why This Range?: This section explains why the prediction is what it is. It tells you if your category attracts premium advertisers (high demand) or has lower advertiser demand (low CPMs). It also judges if your traffic source is generally high-quality or lower-converting.

Step 3: Check the Verdict and Scale Up

The two final sections give you a clear path forward:

• How to Hit High End: This is your cheat sheet for optimizing. These tips, like targeting Tier-1 countries or writing longer content, help you push your earnings toward the high end of the predicted range.
• Content Verdict: This is the final call. If the RPM is Solid (green), you should scale that topic hard. If it’s Tight (yellow or red), the tool warns you to reconsider your niche unless you have ultra-cheap traffic. Do not waste time chasing pennies; chase high-RPM content.