Campaign Fatigue Timer
You know the feeling: your ad is crushing it, then overnight, costs spike. That is ad fatigue, and it means your audience is sick of seeing your ad. This calculator tells you exactly when that burnout will hit so you can refresh your creative before your CPC (Cost Per Click) explodes. It is like predicting the shelf life of a viral meme.
Campaign Fatigue Timer
Know when your audience will burn out and CPC will spike
Your targeting’s estimated reach from the ad platform
How many times each person sees your ad per day (leave blank if no cap)
Fatigue Warning At
0
Days
Campaign Timeline
Fresh Period
Best performance, lowest CPC
Peak Period
Stable performance
Fatigue Warning
CPC starts rising
Saturated
Performance drops, costs spike
Cost Projection
| Period | Expected CPC | Daily Clicks | % Change |
|---|
How to Extend Campaign Life
Rotate Creatives
Change your ad images and copy every 3-5 days to stay fresh.
Expand Targeting
Add lookalike audiences or broaden interests before saturation hits.
Lower Frequency
Cap how often people see your ad. 2-3x per day max.
Pause & Restart
Take a 3-5 day break when saturated, then relaunch to the same audience.
Test New Landing Pages
Different content angles can re-engage the same audience.
Action Plan
⏳ The Campaign Fatigue Timer: Stop Wasting Budget
Step 1: Input Your Core Campaign Data
This tool works by figuring out how quickly you are showing your ads to your audience. Be accurate with these four numbers:
- Audience Size (Total Reach): The total number of people your ad platform (like Facebook or Google) says you can reach with your current targeting settings. This is the pool you are draining.
- Daily Ad Budget: How much cash you spend per day.
- Current CPC: The average price you pay per click right now.
- Frequency Cap (Optional): How many times a person sees your ad per day. If you do not set a limit on the ad platform, the tool uses a default of 4, which is a common breaking point for viewers.
Step 2: Rate Your Creative Quality
Your creative quality drastically affects how fast people get bored. Select an option:
- High (Engaging, Varied Creatives): You use multiple angles, videos, and images, rotating them frequently. High quality extends your campaign's life.
- Medium (Decent but Repetitive): You have a good image, but it is the same one every day.
- Low (Same Ad, Boring Creative): You use one basic creative, and it looks like a generic stock photo. Low quality accelerates fatigue.
Finally, choose your Currency and click "Predict Fatigue."
Step 3: Read the Warning and Timeline
The tool delivers two immediate, crucial results:
- Fatigue Warning At (Days): The big number up top tells you the estimated day when your audience will start ignoring your ads and your costs will jump.
- Campaign Timeline: This shows the life phases of your campaign:
- Fresh Period: Your best performance and lowest costs.
- Peak Period: Stable performance.
- Warning Period: CPC starts rising here. This is your critical deadline for making changes.
- Saturated: High costs, low performance. Stop or refresh.
Step 4: Check the Cost Projection
Scroll down to the table. This is the real insight: it shows you the Expected CPC and the projected % Change in cost for each phase. You can see your CPC might rise by $+70\%$ in the Saturated period. That is why you need to swap out ads during the Warning Period: to avoid paying too much.
The Action Plan at the bottom gives you the final verdict. If your campaign lifetime is short (less than 14 days), the tool tells you to immediately expand your audience or change your creative. Use the How to Extend Campaign Life tips (Rotate Creatives, Pause & Restart) to fight the burnout.
Do you want to predict the fatigue timer for a hypothetical campaign with a million-person audience and a $$$500 daily budget?