AdSense Traffic Source Comparison
You are spending money to get people to your Adsense arbitrage site. Some traffic is great, some is just a waste of time. This tool fixes that problem. It calculates the true cost of a quality visit, telling you which platform is the real MVP for engaged users. This is where you separate the hype from the profit.
Traffic Source Comparison
Find out which platform gives you the cheapest engaged sessions
Facebook Ads
Taboola
Outbrain
TikTok Ads
Google Discovery
Comparison Results
| Source | Cost per Session | Cost per Engaged Session | Rank |
|---|
Winner
AdSense Arbitrage Traffic Source Clash
Step 1: Pick Your Players and Currency
First, select your currency from the dropdown menu, for example, USD ($). Next, check the boxes for the traffic sources you want to compare: Facebook, Taboola, Outbrain, TikTok, or Google Discovery. You need to compare at least two.
Step 2: Input Your Data (The Three Keys)
For each source you selected, enter the most recent campaign data. This needs to be accurate, not guesswork.
| Traffic Source Type | Metric 1 | Metric 2 | Metric 3 |
| Facebook & TikTok (Pay per Impression) | CPM: Cost per 1,000 ad views. | CTR (%): How many viewers click the ad. | Engagement Rate (%): How many users stay and scroll on your landing page. |
| Taboola & Outbrain, Google (Pay per Click) | CPC: Cost per single click/session. | CTR (%): (Not needed, as you pay per click). | Engagement Rate (%): How many users stay and scroll on your landing page. |
Reminder: Engagement Rate is key here. It is not enough that they click the ad: they must actually spend time on your page. Use your analytics tool to find this number, usually measured as sessions over 10 seconds or views of more than one page.
Step 3: Run the Numbers and Find the Champion
Click the “Compare Sources” button. The calculator instantly processes the data and shows a table of results.
| Column Title | What It Means | Why It Matters |
| Cost per Session | The price of a person clicking your ad. | Baseline cost, but it misses the quality factor. |
| Cost per Engaged Session | The final, true cost of a user who actually stays and scrolls. | This is the real price of quality traffic. The lowest number wins. |
| Rank | Shows who is best, with 🏆 being the ultimate winner. | Use this to decide where to spend your budget. |
The Winner section at the bottom confirms your best traffic source: the one with the lowest Cost per Engaged Session. Stop wasting clicks. Start buying attention.